1. body-first, not face care leftovers

we formulate for the body from the start, because it deserves its own care.

body skin isn’t the same as your face: it’s thicker, has fewer oil glands, holds onto scars longer, and is more prone to things like strawberry skin, ingrowns, and dark spots. we don’t recycle face care formulas here.

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2. co-created, not copy-pasted

we build products with the people who’ve been skipped — through dms, real conversations, lived experiences, and listening first.

skinfare wasn’t born in a boardroom. we don’t make products and hope they work for you. we build with you from day one.

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3. care without condition

at skinfare, self-care isn’t a performance, it’s personal. we believe that slowing down is care. stretch marks, flare-ups, skipped routines? still deserving of care, and all valid here.

we don’t believe your skin has to be flawless to be worth caring for. no pressure. no punishment. just products that show up for you, even on the days you don’t feel like a 10/10.

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4. clear > clinical

yes, we’re research-backed. yes, we test our formulas. but no, we’re not going to be making it complicated for you.

we keep it clear, honest, and intentional — because understanding your skin should feel empowering, not overwhelming.

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5. inclusive by design. unapologetic by choice.

inclusion at skinfare isn’t an afterthought, it’s the blueprint. we lead with underserved skin: textured, sensitive, and often overlooked.

we name who we’re here for — and we show up for them. we don’t dilute care to make it “universal,” and we won’t sugarcoat the message to make it more palatable. 

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